You’ve seen ‘em. The ads. Usually in the magazines found in the back of an airplane seat. Targeted to nervous businessmen. Traveling sales-weasels. The insecure.
An overly handsome and too-perfectly coiffed man tosses his head back in an open mouthed laughing “yes!” fists raised pose. Like he’s just closed the deal of a lifetime.
The gatefold ad is hawking negotiation courses. Classes to help you work out better deals. Leave less money on the table. Get one over on your mark (oh, is that me being cynical again?).
Well, negotiation is a tricky thing. While I do think a lot of it can be learned. Like strategies. When they say this you say that kind of information.
But I also firmly believe there is an instinctual aspect of negotiating. You either have it or you don’t. And if you don’t, negotiating is always going to be an uphill endeavor.
Oddly enough, I can negotiate the hell out of just about any deal at work, but at home I have a harder time turning it on. I guess in my “real life” it is real people that I care about. At work, feh, it’s just another sales-weasel trying to make a buck.
But the best negotiation technique I saw, and worked wonderfully, isn’t something you can use all the time. But properly employed, it’s a mood changer.
We were negotiating with a fairly small company. They *really* wanted this deal. But because they were an upstart, they were kind of rigid about things (like payment terms, etc). They weren’t acting like “a small company” they were acting like “mom and pop widget shop”. This deal with The Company represented a LOT of growth and income for them. And The Company doesn’t take kindly to not getting their own way. Especially when we’re making a small company very wealthy.
Never let it be said that doing business with The Company is easy.
Negotiations were dragging on. Supplier whined about every little change our Legal had made to their precious Terms and Conditions which were clearly written by a $500 an hour outside council with butt cheeks clenched a little too tightly. Because they were too small to have a full time inside council. They mainly didn’t want to have to pay $500 an hour for their attorney to review changes, actually.
So we tried to be understanding. My Legal person is a career corporate lawyer and has a good business head to boot. She’s been at The Company about twenty years. Gets Christmas cards from the CEO. Like that.
We got creative. We tried being demanding. We got about 80% of the way through the changes and it was exhausting every step of the way. We were down to a really stupid term they were arguing. Pittance really, but important to The Company (for stupid reasons I won’t expand upon).
The CEO of Supplier, a small time shyster of a man, was our negotiation partner. What does that say about the size of the company, eh?
And suddenly he got very rigid. Dug his heels right in. Got a petulant look like a child. Folded arms. Stamping foot. The whole thing.
We tried and tried to argue our point. I did my persuasive best. The client worked on it. The Legal person did their full court press.
Nope. Nyerhe. Nada.
Standstill.
And my Legal then, with anger flushed face, rose from her chair. Walked slowly from the conference room. And slammed the door behind her. Leaving me, the client, and the Supplier staring in silence.
Silence.
I personally had no idea what to do. So in what can be considered the wisest negotiation technique ever employed, I said nothing. I gave my client a look that said, “don’t speak,” and he was smart enough to comply. We stared at rigid CEO. He stared back. I started tidying up the papers around me. As though I was about to leave too.
And the sputtering began. “But…but…but………”
Rigid CEO started to grok that The Company was walking away from the deal. And the balance tipped.
See, a negotiation is a lot about who needs who more. And CEO blinked first.
By the time Legal had gone to the restroom, gotten a coffee drink and returned to the table, Rigid CEO was in a much more agreeable mood.
And the deal was finished.
And at no point did anyone throw their head back, open mouthed grin and do the fist pump “yes!”

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